Attracting the EMA to Sweden
Extensive campaign material will be used to market Uppsala internationally.
During 2017, Uppsala BIO, together with other bodies including Uppsala Municipality, STUNS, Stockholm County Council, Stockholm Science City and the Ministry of Health and Social Affairs, conducted the campaign ‘EMA to Sweden’. However, a decision was taken in autumn 2017 not to relocate the EMA (European Medicines Agency) from London to Sweden but to the Netherlands and Amsterdam instead. Nevertheless, the material produced can be put to good use in other contexts to market Uppsala internationally.
Financing: Uppsala BIO* / Uppsala Municipality
Project duration: 2017
Contact: Erik Forsberg, Uppsala BIO
Uppsala BIO’s and STUNS’ role: Participants in the Ministry of Health and Social Affairs’ national team